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How to Get More Traffic to Your Business Web Site

by GBAF mag
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What is Google Business? Google Business (also GMB) is an integrated local business listing service powered solely by Google. It’s free to use and all you really need for using it is that you should have some sort of face-to-face contact with your clients.

Google has made some changes recently to how they are displaying local searches. Basically if you’re going to be ranked highly for a specific keyword you will need to make sure you’re using all of the appropriate tactics to promote your listings in that market. You want to work with local Google searchers so that your customers know where to find you. If you ignore them and only promote yourself through Google Maps then your business will never be found. Instead, optimize your listing to show up for the specific keyword in several different ways. Here are some tips that will help you do just that.

First off, I highly recommend that you use photos when adding a listing to Google Places. Photos help bring real life to your listing by showing people what you have to offer and why they should choose you over the rest. You want to make sure you have one or more cover photos for each location that you list. Having a variety of cover photos is the best way to convince potential customers to take a closer look at your business. Also, listing locations that don’t have any photos on the home page are going to hurt you because no matter how many times you optimize your web site the search results are never going to show these results.

The next thing you should do to improve your web presence is upload photos from all over the world that are directly related to your business. By having a variety of photos uploaded you are creating the possibility that customers will see one of your products or services and they will know exactly where they can locate your company. The easiest way to go about uploading these photos is to select which countries you would like to upload the photos to and then you simply have to copy and paste the code into your Google Places business listing. This will guarantee that customers searching for your company will be able to find the photos in any country around the world.

The second most important step is to make sure your listing has local search features working for it. The best way to improve a local search is by including as much information as possible with the listing. For example, upload photos of your company’s headquarters, employees, products and services. Also, be sure to include any specials or promotions your company is offering to customers in the local search results.

The third best ways to get more traffic to your web site is to make sure your My Business information is verified. When someone searches for your business online the information they are looking for comes up in a search engine such as Google, so it only makes sense to make sure that your My Business information is on the list. To do this you will simply need to visit Google and type in the name of the company you are attempting to add to your My Business. This will bring up all of the information about the company such as their address, phone number and email address. You can also verify other important information about the company such as their status with the Better Business Bureau.

The fourth best ways to ensure more traffic to your website is to verify that you have contact details available such as a physical street address and phone number. By having contact details available, potential customers will know where they can contact you if they have any questions or concerns. Another great feature to verify is a physical post office box as well as a physical mailing address. Customers appreciate being able to contact you and will be more likely to visit your website if they know where to contact you.

Last, one of the best ways to get more traffic to your site is to make sure that your My Business has good customer reviews. Good customer reviews will not only help you build credibility with potential customers, but it will also help you in your search for a new business when your current customers find your web site and like what they see. The search engines are a great place to find potential customers as well as ways to build your business. My Business web sites are among the first results listed when a person performs a search with specific keywords. Having your My Business information available will allow visitors to find you from the search results, which is always a plus.

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